Across the Nutra-verse: Canadian marijuana player invests in sports nutrition brand, DuPont’s collaboration with By-Health, and more
Canada
Canopy Growth buys into BioSteel Sports Nutrition
Ontario-based Canopy Growth – a major player in Canada’s marijuana industry – has acquired a 72% majority stake in Toronto-based BioSteel Sports Nutrition.
BioSteel was founded in 2009 and it distributes unsweetened sports drinks in Canada, the US and Europe.
Canopy Growth said the deal is part of a growth strategy to enter the sports nutrition and hydration market.
The deal “adds validity and credibility to the growing CBD-based active nutrition market”, said CPG strategist Joshua Schall of J. Schall Consulting. “Canopy Growth is one of the largest marijuana companies in the world and instead of trying to create nutritional supplement offerings themselves, they sought out a deal with an established and highly-regarded brand in the supplement industry,” Schall told NutraIngredients-USA.
For more on this story, please click HERE.
Europe
Givaudan invests in skin microbiome analyzer
Flavor and fragrance giant Givaudan has invested in an instant microbiome analysis and profiling system (i-MAPS) designed to tailor products to consumer’s bacterial skin communities.
i-MAPS can reportedly map the skin microbiome in approximately seven hours and was hailed as a “game changer” by Laurent Bourdeau, Givaudan’s head of active beauty
“This technological advancement is the first step into unclaimed territory creating new strategic opportunities for our customers to explore the personalisation of beauty products with microbiome data in the future,” said Bourdeau.
“We are very proud to create new revolutionary cosmetic innovations supported by a highly experienced and dedicated team of scientists who continue to advance our research of the microbiome.”
For more on this, please click HERE.
Asia
DuPont teams up with China’s By-Health to fuel probiotics innovation
The collaboration aims to develop probiotics with new functions, including anti-ageing, oral and skin health.
According to an interview published on NutraIngredients-Asia, the firms will also cooperate on new probiotic ingredients, new technologies, and registering probiotic health foods in China.
Dr Susan Jin, AP of Industry Director, Health and Biosciences at DuPont Nutrition & Biosciences, said that the collaboration sought to provide “precious nutrition solutions to Chinese consumers.”
“By-HEALTH is the biggest traditional dietary supplement company with strong investment in research and development and positions itself as a precise nutrition provider,” she added. “Combined with DuPont’s widest range of probiotics strains and state of the art microbiome platform which combines genomics with gut microbiota, we will provide precious nutrition solutions to the Chinese consumers.”
The read the full article, please click HERE.
