The approved claim is “Bacillus coagulans GBI-30, 6086 can contribute to the health of the gastrointestinal tract”, and it is approved for use in conventional food and beverage categories for children over three years and adults.
In order to be marketed and sold in Brazil, all finished products containing GanedenBC30 must carry the new claim, register their product separately with ANVISA, and include all required disclaimer statements on packaging, said Kerry in a press release.
“Consumers in Brazil are very interested in functional foods and beverages with digestive health benefits, and aware that probiotics can provide them,” said John Quilter, VP & General Manager for GanedenBC30.
“Our consumer research also shows a high demand for products backed by science, which GanedenBC30 can meet. The volume and quality of evidence supporting its efficacy enabled us to provide the Brazilian authorities with a robust scientific dossier, along with clinical studies.”
“As a company committed to research and global growth, we’re delighted that this has resulted in new opportunities for manufacturers,” added Quilter. “First, brands can offer their consumers a high-quality, science-backed probiotic in an important market. Second, they can leverage the GanedenBC30 brand to differentiate their products and communicate real benefits to consumers.”
Probiotics in Brazil
According to a 2018 white paper from Kerry titled, A Global Look at the Digestive Health and Probiotic Market, Latin America is the fastest growing region for probiotics in the world, with Brazil contributing to 52% of the areas total probiotic market. Mexico is second, with 28% of regional growth.
Functional foods and beverages are one of the largest growing market segments in Latin America and are projected to grow quickly, said the company. A rising middle-class, with more disposable income is expanding awareness, innovation and product availability across the region.
The company’s GanedenBC30 strain is a spore-former, which means it works well in food and beverage applications owing to its ability to withstand extremes of temperature and harsh processing techniques like heat, shear, HTST and HPP pasteurization.