A new dileucine ingredient that leads to over 40% more muscle building potential than leucine alone is being commercialized by start-up Ingenious Ingredients, with the company already “vetting exclusive top-tier distribution and marketing partners”.
The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.
