Across the Nutra-verse: Herbalife partners with Proactive Sports Performance, Blackmores eyes India, and more
USA
Herbalife Nutrition partners with Proactive Sports Performance for new sports nutrition performance research facility
A state-of-the-art performance center is set to open in Westlake Village, CA in the fourth quarter of 2020, combining Herbalife's knack for sports nutrition with Proactive’s knowledge and experience in sports performance.
“With more than a decade in the making, this facility will pair sports science and our best in class training environment. Nutrition, training, recovery and therapy will be seamlessly integrated in this performance center,” said Ryan Capretta, founder and director of Proactive Sports Performance.
“We are excited to partner with Ryan to build a state-of-the-art facility that demonstrates the power of integrating sports nutrition and athletic training best practices,” said Alex Amezquita, senior vice president of finance and strategic planning at Herbalife Nutrition.
Herbalife will have sports nutritionists and exercise scientists on-site to develop and implement long-term programs to study effects and benefits of hydration, as well as micro and macro nutrients. The facility will also have technology for physical training and recovery on hand.
For more on this, please click HERE.
Europe
ESSNA warns of dangers of failing anti-doping tests because of potential contaminated CBD products
The European Specialist Sports Nutrition Alliance (ESSNA) has warned athletes that using CBD (cannabidiol) products may be at risk of failing anti-doping tests due to contamination of banned THC (tetrahydrocannabinol).
The Alliance added that “even if CBD is not considered a prohibited substance, the risk of traces from other cannabinoids entering athletes’ bodies after using CBD containing products is too high to be ignored.”
The World Anti-Doping Agency (WADA) removed CBD as a banned substance in 2018 and raised the legal THC limit from 15 nanograms/millilitre (ng/ml) to 150ng/ml, but CBD use has still led to doping bans because of the presence of trace amounts of THC in products.
“It is difficult to extract CBD from the cannabis plant without any traces of other cannabinoids, such as THC, being found in the final product,” said ESSNA. “Moreover, there are risks of cross contamination in manufacturing facilities if CBD products are produced in such environments.”
For more on this, please click HERE.
Asia
Blackmores eyeing India as a potential new market
With dipping sales in China, Australian supplements giant Blackmores is considering entering India, the company’s new CEO told our Asian edition.
CEO Alastair Symington told NutraIngredients-Asia: “India is a market we are looking at very closely and will undertake a thorough assessment. There is a lot of opportunity there, but it can be challenging. We need to make sure we do anything in a way that will have a long-term impact.”
Symington also discussed Blackmores’ new multi-channel strategy for China.
“I announced that Kitty Liu will join us on December 1 as Managing Director for China. She has a wealth of experience at companies such as General Mills, Reckitt Benckiser, Yum! and Unilever across diverse markets like China and Japan,” he said. “With our combined experience I think we will have a good understanding of what it takes to sell in the China market and we will be announcing the key strategies soon.”
