NutriLeads expands global presence with Mexico distribution deal

By Stephen Daniells

- Last updated on GMT

© MiroNovak / Getty Images
© MiroNovak / Getty Images

Related tags Prebiotic Mexico

Netherlands-based NutriLeads BV has announced a distribution agreement with Safe Iberoamericana, SA de CV in Mexico for its Benicaros upcycled carrot-derived ingredient.

“Partnering with a company committed to improving human health, like NutriLeads BV, reaffirms our vision of contributing to a healthier Mexico,” said Armando Sagastuy, Chief Executive Officer of Safe.

“The addition of Benicaros to Safe´s product portfolio is the perfect complement to our health and wellness solutions. I am sure the synergy of our partnership will bring as a result benefits for the health of Mexican population and both our companies.”

The ingredient

BeniCaros is composed of plant-based rhamnogalacturonan-I (cRG-I) polysaccharides extracted from carrot pomace.

As reported previously by NutraIngredients-USA​, RG-I may modulate immunity measures and the microbiota in vitro. Additional data from a proof-of-concept trial in humans showed that RG-I was well tolerated and enhanced innate immune responsiveness.

Subsequent data published in Microorganisms​ (2021, doi: 10.3390/microorganisms9102142​) indicated that the carrot-derived RG-1 may also possess prebiotic potential.

Additional data from a controlled, randomized, double-blind dose-response study of RG-1 on early innate immune and anti-viral responses following a standardized an attenuated rhinovirus (rhinovirus strain 16, RV16).

Data published in Nutrients​ revealed that daily consumption of BeniCaros prior to the rhinovirus infection significantly accelerated protective innate immune and antiviral responses, resulting in a 20% reduction in severity of symptoms, and a 25% reduction in symptom duration.

Building on the immune benefits, a 2023 study​ explored the potential prebiotic properties of the ingredient, with data showing that BeniCaros may produce consistent, significant, and beneficial effects on the gut microbiota.


The new distribution agreement will see NutriLeads expand its presence into Mexico. Safe Iberoamericana was founded in 1980 and is based in Mexico City. It has more than 2,000 clients primarily in the food and beverage, pharmaceutical and nutritional supplements industries.  

“Safe’s expertise in the sale of branded, specialized ingredients and its extensive relationships with major food, beverage and supplement manufacturers throughout Mexico make it an outstanding partner for NutriLeads,” said Robin Hesdahl, Commercial Director at NutriLeads.