Data from its new “Online engagement with sports nutrition in Brazil (Q3, 2018)” report also indicated that creatine, non-vegan protein powders, and BCAAs lead with respect to online engagement (number of reviews).
Lumina Intelligence, launched recently by NutraIngredients’ parent company William Reed Business Media, offers granular data on products and ingredients, including online engagement data for 183 sports nutrition products across protein powders, bars, BCAAs, pre-workout blends, creatine, and nitric oxide boosters linked to 11,000 consumer reviews.
The report also showed that Integralmedica is the leading brand when it comes to the number of reviews, with 2785 reviews. Number two is Probiotica, followed by Max Titanium, ON, and Universal Nutrition.
The data also showed that, when it comes to the type of protein used in the products sampled, soy protein isolate was the leading form, followed closely by whey protein isolates and concentrates. Less common, but still significant, were collagen, pea, and rice proteins.
Beyond sports nutrition
The Lumina Intelligence platform, which is focuses on sports nutrition and probiotics, and will soon expand to sustainability, allows for users to customize their dashboard.
Maureen Milne, program director for Lumina Intelligence, stated: “Sports nutrition is a market that has seen and continues to see huge growth, an in particular in the online space. Our data is taken from leading online retailers and manufacturers’ e-commerce platforms and provides detailed ingredient breakdowns.”
Ewa Hudson, head of market insights for Lumina, noted that Lumina Intelligence tracks online engagements of sports nutrition consumers and a huge variety of product features that differentiate brand variants, “to help bring consumers products they want, and help the industry to fine-tune their offering based on over two millions of post-purchase reviews.”
Consumers increasingly rely on reviews when purchasing online, which is why Lumina Intelligence tracks these.
According to a blog post at vendasta.com (updated Sept 2018):
1. 92% of consumers read online user reviews, compared to 88% in 2014
2. 88% of online shoppers integrate reviews into their purchase decision
3. 40% of consumers form an opinion by reading one to three reviews, compared to 29% in 2014
4. The top factor used by consumers to judge a business is "Star rating"
ABOUT LUMINA INTELLIGENCE
Lumina Intelligence is an insights service delivering a unique perspective on high-growth food and nutrition markets brought to you by William Reed, publisher of food and drink news sites including Nutraingredients and FoodNavigator.
Lumina Intelligence has been created to equip the industry with tools to measure the evolution of science, online consumer engagement and regulation and its impact on product formulation, labelling and new product development.
Its aim is to help users pinpoint trends and opportunities in niche markets, helping maximize the chance for success for new product launches.
With data from over 20 countries, Lumina provides in-depth ingredient analysis and product labelling information across Probiotics, Sports Nutrition and Sustainability.