Direct selling companies have a relatively large share of dietary supplement sales in Latin American countries compared to others around the globe, according to data from market research firm Euromonitor.
Colombia represents one of the more attractive market opportunities for dietary supplements in Latin America because of favorable growth projections as well as familiar and fairly lenient regulations, experts say.
Consumers in Latin America understand the general benefits of omega-3s. But there is a need for more education to help capture the huge potential for the ingredients in this region where the market is far from saturated.
After a journey through various forms of corporate ownership, omega-3 supplier EPAX has come full circle, landing with a company that understands fishing and the business of extracting ingredients from fish, an executive says.
